MUMBAI: Great Learning, a global ed-tech company for higher and professional education and a part of the BYJU’S group, has partnered with Sri Lanka Cricket as the official overseas team sponsor.
The company’s branding can be spotted for the first time on the Sri Lankan Cricket team’s jersey during the ongoing India vs Sri Lanka series, which kicked off on Thursday in Lucknow (with a one-sided victory delivered by the Rohit Sharma-captained Team India over the visitors in the T20I). The series comprises three T20Is and two Tests.
While neither the sponsorship tenure nor its value were mentioned in the official release, it is reasonable to assume that the deal covers only the ongoing series.
As per the company, this partnership comes at a time when it is expanding its global footprint and seeing growth from key international markets. “Great Learning has reported increasing demand for its upskilling programs from working professionals as well as enterprises in South Asia including Sri Lanka,” the company said in a statement. The company is looking to enhance its brand awareness in the region (emphasis ours) through an association with cricket, which is a widely followed sport in Sri Lanka.
The operative part of the carefully worded press release would appear to be the (South Asian) “region”, where the primary target audience is clearly India.
“Great Learning has created multiple brand associations with cricket given how well it resonates with our target audience. We are excited to come on board as the official overseas team sponsor of Sri Lanka cricket. The sport is widely followed by the youth in this region and we are confident that this association will create a lot of awareness for Great Learning and demand for upskilling in general,” Arjun Nair, co-founder, Great Learning said on the association.
A part of the BYJU’S group, Great Learning claims to have delivered over 75 million hours of impactful learning to 3.5 million learners from over 170 countries. It further claims to have worked with more than 1,200 corporate partners to cater to their upskilling and skilled-talent needs.
