IMG Arena secures data distrib partnership with 19 European leagues

LONDON: IMG Arena has been appointed as the official fast betting data partner for 19 European football leagues and 44 competitions including top and lower tiers of domestic leagues, domestic cups, super cups and women’s football competitions.

IMG’s sports content and technology business will capture live game data in stadia from over 8500 matches a season and distribute it to hundreds of licensed sportsbook operators around the world in under a second.

The deal with the leagues (listed below) was secured following a competitive tender process that was supported by the Association of European Professional Football Leagues (The European Leagues) and will run from the 2022/23 or 2023 seasons.

    Austrian Bundesliga
    Belgium Pro League
    Czech League Football Association
    Danish League
    Finnish Football League Association
    DFB (on behalf of 3. Liga and FLYERALARM Frauen-Bundesliga)
    Super League Greece
    Israeli Professional Football League
    Professional Football League of Kazakhstan
    Latvian Optibet VirslÄ«ga
    Dutch Eredivisie
    Dutch Coöperatie Eerste Divisie
    Norwegian Professional Football League
    Liga Portugal
    Romanian Professional Football League
    Serbian Super Liga
    Slovak Fortuna Liga
    Föreningen Svensk Elitfotboll
    Swiss Football League

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