NEW DELHI: Iodex, a leading body pain relief brand from GSK, recently launched ‘Iodex Rapid Action Spray’.
To create awareness around the new launch and to extend its flagship campaign ‘Thodi Himmat, Thoda Iodex’ to a younger and physically active cohort, the brand launched its Instagram Influencer campaign with Team India football captain Sunil Chhetri and Bani J, amongst others.
The campaign pins to the essence that excellence in a field, isn’t a destination, it’s a journey – and the road to success requires having Courage or Himmat to stretch beyond one’s comfort zone to power personal transformations!
Through its communication, the brand celebrates stories of #Himmat of people who have made a mark in their field with determination and courage. And highlights those moments of musculoskeletal pain, which are frequently encountered during day to day physical activities.
The commercial strikes the right chord by positioning Iodex Rapid Action Spray as a modern-day reliable pain reliever and encourages consumers to push their limits and continue to challenge themselves. With this affiliation, Iodex will be increasing brand love amongst younger audiences.
In all, 18 influencers will be posting 50 content pieces, which will be reaching out to an audience of over 10 Mn.
