According to a report, Mumbai Indians (MI) emerged as the team with the highest video consumption with 7.98 billion video views across platforms during IPL 2025, outperforming all other franchises. Remarkably, this was achieved despite not reaching the finals — a testament to their strong audience engagement through video content.
MI led the charts on Facebook and YouTube with 1.1 billion and 1.52 billion video views respectively, while Royal Challengers Bengaluru (RCB) dominated Instagram with 5.47 billion video views, bolstered by their maiden title win.
Rajasthan Royals (RR) also performed surprisingly well, finishing in the top half of the video consumption metrics, despite enduring a tough season and finishing in the bottom two of the points table.
In comparison to the previous edition, almost all teams have shown significant improvement in video consumption, with the exception of Kolkata Knight Riders (KKR), Sunrisers Hyderabad (SRH), and Lucknow Super Giants (LSG), whose numbers did not reflect the growth.
