MILAN: Seven-time European football champions AC Milan on Monday announced a long-term partnership with Puma which will be effective from July 1.
Puma will become the official partner of AC Milan and will serve as the global technical supplier and official licensing partner of the Italian football giant.
AC Milan CEO Marco Fassone said in a statement: “I am very pleased to announce our partnership with Puma, to whom we’re bound by mutual esteem and by our common passion for sports and football values. They represent a major international brand and we’ll be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch.”
Puma CEO Bjorn Gulden said: “We are very proud to be partnering with AC Milan. They are one of the most successful clubs in the Football history with a large, global fan base and the team and their fans show the true spirit of football. If you ask me, the Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with Puma.”
Marco Fassone, AC Milan Chief Executive Officer said: “I am very pleased to announce our partnership with PUMA, to whom we’re bound by mutual esteem and by our common passion for sports and football values. They represent a major international brand and we’ll be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch.”
AC Milan joins an impressive roster of Puma football clubs, including Borussia Dortmund, Arsenal FC. The Football Associations of Italy, Switzerland, Austria, Cameroon, Ivory Coast, Ghana and Czech Republic and soon Senegal are also part of Puma’s portfolio, as well as some of the world’s best players such as Antoine Griezmann, Olivier Giroud, Sergio ‘Kun’ Agüero, Cesc Fàbregas, Mario Balotelli, Hector Bellerin, Marco Reus, Julian Weigl, Gianluigi Buffon and Yaya Touré, amongst others.
Puma is defining itself as the clear game changing football brand and the company and AC Milan will work together to bring further innovation into the sports brand’s performance apparel range, an official release states.
