MUMBAI: Three days after BCCI president Sourav Ganguly suffered a mild heart attack, Adani Wilmar has halted all advertisements of its Fortune Rice Bran cooking oil featuring the former India captain.
The decision comes in the wake of heavy trolling from social media users who ridiculed the company’s ad campaigns that claim its oil is healthy for the heart.
“The advertising featuring Ganguly has been removed across platforms,” a person who is closely working on the campaign, was quoted as saying by Economic Times.
“Ogilvy & Mather, creative agency for the brand, is looking into the issue and is working on a fresh redressal campaign,” he added.
‘A heart healthy oil that gives you the power of immunity’ – is the tagline of the cooking oil. Social media users trolled the brand for its ‘hollow’ promises after Ganguly himself sustained heart problems. Ganguly had complained of pain in the chest and dizziness while working out at his Kolkata home last week.
The former player turned cricket administrator was appointed as brand ambassador of Fortune Rice Bran cooking oil in January 2020.
Many even suggested Saurav should choose products for branding wisely. Some said people should be wiser after the Ganguly episode, while others called out Adani Wilmar for immediately removing the ad campaigns associated with Saurav Ganguly.
“What an irony!!You tout something as a heart healthy alternative & your brand ambassador gets a heart attack!! Again look at how you react, immediately pull your ads with d said personality!! Pure corporate greed! At least wish him well, before pulling the ad!” a Twitter user tweeted.
“Halting Saurav Ganguly ads will hurt brand Fortune more than continuing with him,” said another user. “Dada @SGanguly99 get well soon. Always promote tested and tried products. Be self-conscious and careful. God bless,” tweeted former cricketer Kirti Azad.
Ganguly had undergone angioplasty on Saturday and will continue to remain under strict observation of the team of doctors who are treating him. The BCCI president is likely to be discharged on Wednesday and doctors will continue to observe him at his home. His further treatment plan will also be discussed with Ganguly in the coming weeks.
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