FLASH SPORTS & MEDIA HOLDINGS, Inc. has just announced its next play in global T20 cricket leagues.
A month after Lanka Premier League promoters, Innovative Production Group (IPG), completed an all-stock merger with Flash Sports & Media, bringing the LPL’s commercial rights to the Nasdaq-listed company (Ticker: FLZH), it has launched the Malaysia T20 League (MT20).
The new professional franchise T20 cricket league, which is scheduled to debut in September and October, will be developed and operated through subsidiary Innovative Production Group FZ, LLC in partnership with the Malaysian Cricket Association.
MT20 is designed as a long-term sports and media property featuring franchise-based teams, international player participation, global broadcast distribution, and sponsorship opportunities. A select number of founding franchises are expected to be introduced, giving investors and partners exposure to potential revenues from media rights, sponsorships, ticketing, merchandise, and licensing.
Flash Sports has emphasized that MT20 remains an early-stage project and that franchise sales, player participation, sponsorships, media arrangements, are subject to contracts, financing, regulatory approvals, and market acceptance.
