MUMBAI: With three days to go for VIVO IPL 2018 to begin, Star India has unveiled the latest campaign playing off its ongoing ‘Best vs Best’ narrative that is built around the opening clash on Saturday, April 7th between current champions Mumbai Indians and Chennai Super Kings.
What is already fuelling fan interest is that IPL 2018 will see the return of Chennai Super King under the MS Dhoni’s leadership, after a two-year absence. Giving added gravitas is the fact that the two teams, which have clashed in three of the past eight finals, will square off for the opening game.
The film gives voice to the support of fans of Chennai Super Kings and Mumbai Indians, with each side throwing the gauntlet at the other, confident that their team will crush their rivals in the opening match.
Gayatri Yadav, president Consumer Strategy & Innovation, Star India, said: “Our latest campaign around the MI-CSK opener will intensify the expectations and enthusiasm of not just their fans but all other cricket entertainment lovers too. This film, which is an extension of our Best v/s Best campaign, builds upon the intense anticipation of everyone waiting for this thrilling contest to start the Vivo IPL 2018.”
“With the combined power of digital and television and a first-ever six-language presentation including, Star Sports Tamil for CSK fans who have waited patiently for two long years for their heroes’ comeback, we are confident our presentation of the Vivo-IPL 2018 will deliver a never-before witnessed fan experience,” Yadav added.
Rahul Johri, CEO, BCCI, said: “The IPL is the biggest and most widely followed cricketing property in the world. Over the years, each franchise has developed a strong and loyal fan following globally. The opening game between Mumbai Indians and Chennai Super Kings will serve as the perfect start to the action-packed season. The latter will be returning after 2 years amidst much hype and celebration and led by none other than MS Dhoni while the former is a three-time champion and one of the most consistent T20 teams. The latest campaign brings forth the true spirit of the IPL, bringing enthusiasm levels to an all-time high, prior to the start of the biggest league in the world.”
This match and all the matches will be aired on the Star Sports bouquet (Star Sports 1 English, Star Sports 1 HD English, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Select SD English, Star Sports 1 Select HD English), Suvarna Plus, Star Maa Movies, Jalsha Movies and live streamed on Hotstar in India, US & Canada.
