MUMBAI: Blitzpools, among the ever growing list of fantasy sports platforms looking to make a play in the Indian market, has announced the signing of rising cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha as brand ambassadors.
The cricketers will be an integral part of the 360-degree digital and offline campaign activation of Blitzpools, the freshly rebadged brand name for what was earlier Livepools Private Limited, which made its India bow in February 2018.
For the brand launch, Blitzpools has engaged celebrities and influencers alike who collectively claim a combined 215 million followers. On top of aligning with the brand launch, Blitzpools is looking to leverage the audience this will bring to the product ahead of the much awaited Indian Premier League season. Aside from the cricketers, celebrities promoting the launch include Sunny Leone, Urvashi Rautela, Natasia Stankovic and Mouni Roy.
With the rebrand and recent injection of capital as part of a recent majority investment from the international gaming brand IGT.BET (formerly i3 Inc.), players can now expect the product to deliver new features at a faster pace. Customers can experience these offerings while engaging with different cricket and football tournaments, played at domestic, national and international levels, an official release states.
For the record, IGT.BET (Interactive Games Technologes Inc.), is a publicly traded company listed in Canada, USA and Germany. IGT.BET’s product suite includes sports betting, social gaming, fantasy sports, quiz games, poker, rummy, as well as games of chance as part of its “certifiably fair online casino”. The product offering is available in countries in line with each jurisdictions’ current regulatory environment. IGT.BET will soon be adding to both its product offering and geographic availability as it strives to make its products available globally.
Speaking on the rebranding and the brand ambassador announcement, the Assomull brothers, Vickram and Gaurav, founders of Blitzpools, said: “We are embarking on a new journey and through this exciting adventure, we aim to capture and captivate the minds and hearts of every Indian consumer involved in online gaming. Through this rebrand, we want to create an interactive user experience and strengthen the product in the Indian market.
“Giving it a fresh look and feel, we are also delighted to announce Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha as the new faces of the brand. These young and rising cricket super stars resonate well with our target audience and will bring on board their fans who in turn will get a chance to play with each of them. We believe it will be a great association and will help us enhance the brand’s uniqueness. By the end of IPL 2021, Blitzpools is confident it will be home to one of the largest fantasy sports player bases in India.”
Commenting on the rebranding, an IGT.BET spokesperson said: “We are beyond confident our investment, partnership and brand positioning with Blitzpools will further establish a strong foothold in the Indian fantasy gaming market. Prioritizing our customer, we will continue to create a world-class product for the Indian audience. We will offer industry-leading bonuses for all existing players as they migrate from Livepools to Blitzpools in addition to welcoming new players with a best-in-class experience with unbeatable bonuses, unique and rewarding prize pools, world-class product innovation and full attention customer support. We are confident through our tie-up with India’s popular cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha, Blitzpools will have an increase in recall amongst its target audience.”
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