MUMBAI: The anticipation among fans is rising as the Men in Blue ready themselves for the biggest tournament this year in cricket – the ICC Men’s T20 World Cup 2022.
Ahead of the mega event, Star Sports, official broadcaster of the marquee tournament, has unveiled its campaign ‘Bahut Hua Intezaar’. The promo features Virat Kohli, calling fans to join in the celebration as he sets the bus that was used in the 2007 victory parade into re-ignition, symbolizing that this will be the year when India’s wait for another ICC T20 World Cup should finally end.
The campaign film takes excerpts from the lives of Indian cricket fans as they reminisce the sweet victory of the 2007 ICC Men’s T20 World Cup win. For India, cricketing memories are so definitive that even after 15 years they bring a smile to every fan who is now eagerly waiting for the glory of being World Champions all over again. The wait has been long but the No.1 T20 team has performed brilliantly this calendar year to raise expectations and hope amongst fans.
The road to the ICC Men’s T20 World Cup final will have its challenges, but with Team India entering the tournament on the back of consecutive T20I series victories against favourites Australia and South Africa, the hopes of the nation could not be higher. India gets their tournament underway as the rivalry resumes against Pakistan in their Super 12 Group 2 tournament opener on October 23rd.
Catch all the action from the ICC Men’s T20 World Cup 2022, October 16-November 13th LIVE & Exclusive on the Star Sports Network and Disney+ Hotstar.
