NEW DELHI: Indian performance wear brand Alcis Sports, which is targeting a turnover of close to Rs 280 million this fiscal, is planning to expand its retail presence through exclusive brand outlets (EBOs) and multi brand outlets (MBOs) in India.
Anuj Batra, president, Alcis told Indiaretailing on the sidelines of India Fashion Forum 2018: “By December 2018 end, the brand will be available in 15 EBOs in metros and mini-metros. Plus there are couple of A+ towns like Lucknow, Mysore that we might enter through franchise partners.”
He further added: “At present the brand is available through four exclusive stores. We opened our first franchise as well in Guwahati last month and this month we have opened our first franchisee EBO in Kamla Nagar in New Delhi. We are looking at expanding across India – be it through company-owned stores or franchisee stores.”
Batra expects that going foreward, offline will contribute 60 per cent of revenues while 40 per cent will come from online.
Internationally, the brand, which has a presence in Dubai, is now looking to enter the Canadian market, Indiaretailing reports.
Alcis Sports has one of the widest ranges in the performance wear and ath-leisure segment, with specific clothing for running, training, yoga, football and racquet sports. The brand is also the exclusive licensee for the official fanwear merchandise of 2018 FIFA World Cup Russia.
The company has recently secured an investment from Singapore based Venture Capital firm RB Investments, which has a strong portfolio of startups in India, including The Beer Cafe, Swiggy, Bluestone.com, Fab hotels, Faasos and PropTiger to name a few. The company has also appointed celebrated Indian cricketer Shikhar Dhawan as the brand ambassador for the company and recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker during the FIFA U-17 World Cup held in India.
“Last year, Alcis sports clocked Rs 3.89 crore (Rs 38.9 million) turnover and this financial year, we are eyeing to close at Rs 28 crore (Rs 280 million) and next year we have set for ourselves a very ambitious target of Rs 60 crore (Rs 600 million),” Batra told Indiaretailing.
