SINGAPORE: Yili, Asia’s largest dairy enterprise, Wednesday held a launch event in Singapore to announce its sub-brand Ambrosial’s official launch in Southeast Asia.
During the event, Yili also announced the co-operation between the brand Ambrosial and Alfa Romeo F1 Team.
Team Principal Alfa Romeo Racing and CEO Sauber Motorsport AG Frederic Vasseur and Alfa Romeo F1 lead driver Kimi Raikkonen also attended the event.
Vasseur said: “We are delighted to welcome Ambrosial to the Alfa Romeo Racing family. Our sport keeps expanding its presence in Asia and it’s encouraging to see the biggest brands in the region exploring opportunities within our rapidly growing team.
“Yili is a market leader in the continent and we are proud to be alongside them as they launch Ambrosial in Singapore. It is a high-quality product that suits the modern on-the-go lifestyle – even for us in Formula One – and we cannot wait to try it.”
“Yili’s decision to introduce Ambrosial in Southeast Asia originated from the goal of integrating high-quality resources globally to provide healthy food options for customers worldwide,” explained An Lei, vice president of Yili Group. “Ambrosial strives to bring rich and creamy indulgence to life. The market entry into the Southeast Asian market is a new step for Yili Group to reach larger groups of consumers around the world. It is also a new initiative for Yili to promote a healthy lifestyle and sustainable development in Southeast Asia.”
The rich and creamy Greek-style drinking yoghurt, with more protein than regular yoghurt, is produced with a signature yoghurt culture developed by the Agricultural University of Athens in Greece and made from fresh milk sourced from well-chosen pastures.
The product was developed to meet the evolving modern lifestyle as an on-the-go indulgence and to provide Asian consumers with a new drinking experience. Since the Ambrosial brand was launched in 2013, it has reached annual sales of over $1.97 billion.
Ambrosial launched in Southeast Asia market is available in three types of packaging for convenience, namely Tetra-Pak, Tetra-Top and PET Bottle, as well as five flavors – original, blueberry, strawberry, yellow peach & oats and mango & passion fruit.
In July, Yili’s Ambrosial orange and pineapple flavoured yoghurt was shortlisted as a finalist in “Best Concept” categories of the 2019 Asian Food Innovation Awards. This yoghurt will also be available in some of the markets in the future.
Yili is ambitious to bring wider ranges of products with the highest quality to customers in the region. Yili strives to provide customers with the very best, sourcing the highest quality ingredients globally, as well as pushing forward innovation and marketing capabilities. With Yili’s ultimate objective “Sharing Health with the World”, the group is keen to become the most trusted healthy food provider in the world.
