NEW DELHI: Spain’s LaLiga has roped in Hindi film star Arjun Kapoor as its face in India in tandem with the launch of its 2018-2019 season.
The celebrity took to Twitter to announce the association, tweeting on his social media handle: “Stoked to be the face of @LaLiga in India and unveil the official football of this season! See you guys in the stadium soon!!! #LaLigaSantanderIsBack #ItsLaLiga”
Talking further about his association with LaLiga, Arjun shared: “I love football and have always found LaLiga a representation of the passion, colours and adrenaline rush of the game in completion. I thank LaLiga for seeing my passion for the sport and allowing me to build on it and add value to India’s sporting texture. As the person representing this league and bringing its magic to Indian fans is a lot of fun. Given that I am also working towards popularising football in India, I take every opportunity provided by LaLiga to understand and absorb world-class football leagues and their infrastructure in person. I look forward to watching La Liga games and exploring different aspects of this league in Spain.”
It is also no small coincidence that FC Pune City, which has India On Track (IOT) promoter Gaurav Modwel as its CEO, lists the star as a co-owner of the ISL franchise. IOT is the Strategic Agency for LaLiga in India.
Arjun Kapoor’s association is also directly linked to LaLiga ringing in the 2018/2019 LaLiga Santander season with a global campaign that kicked off with a video teaser starring LaLiga ambassadors Vero Boquete, Fernando Sanz, Christian Karembeu, Fernando Morientes and Gaizka Mendieta and a “heartbeat” to share around the world.
These ambassadors take on the important job of distributing LaLiga’s “heartbeat” to international influencers, celebrities (this is where Kapoor comes in), and key media personalities in their hometowns.
In more than 20 countries, influencers, celebrities, and media personalities will share reactions and messages after receiving boxes containing the “heartbeat of the greatest football spectacle in the world”.
In addition, many of these popular personalities will travel to Spain to experience in-person, the emotional premiere of the 2018/2019 LaLiga Santander season.
“We aim to be a leading brand not only in the world of sports but also in the world of global entertainment,” Enrique Moreno, Global Brand director at LaLiga, had sdtated ahead of the launch of the “heartbeat” campaign. With this campaign, LaLiga will impact more than 4 million people globally via its social networks, which are followed by 60 million users in more than 10 languages, in addition to impacting the networks of LaLiga Santander’s clubs.
