LONDON: Premier League giants Arsenal have announced an expansion of its existing partnership with leading global over-the-top (OTT) digital agency, Ooyala. As part of the renewed agreement, Arsenal will also be using Ooyola’s Flex Media platform from now on, that will streamline its operations for sharing video from its matches and other content across all platforms – including YouTube, Facebook and Twitter. This will be done through managing Arsenal’s metadata and video assets, with the ultimate aim to monetize its curated, original content in much better ways worldwide.
Ooyala’s flexible and configurable content supply chain platform, which is reputed to be the world’s fastest growing solution originally from Silicon Valley in the USA, the famed tech capital of the globe, automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors.
“Arsenal is one of the most famous global brands in the world’s most popular sport,” said Ooyala CEO Jonathan Huberman said.
“It was Arsenal’s need to connect with fans around the world, on every device, platform and language – and to do so easily and profitably — that drew the storied football club to our platform, which powers a vast array of clients in the media and sports sectors.
“In the sports-video universe, fan engagement is all about getting the right videos to the right fans on every device and platform, all at flawless quality and speed. Today’s fans expect nothing less.
“Arsenal has brilliantly built and burnished its brand, and managing its audience engagement with the right video support is crucial to that ongoing process.”
Arsenal Media Group representative Ben Ladkin said: “Ooyala has been an invaluable partner for years, but the value of our relationship extends far beyond technology.
“Ooyala’s forward thinking has helped enable our own innovation, powering new and exciting video experiences to Arsenal fans across the world.”
The UK-based club will continue using Ooyala’s online video platform and digital video playout solutions for both live and on demand video services. With the ‘OoyalaLIVE’ live streaming solution, Arsenal achieved more than 500,000 video starts and more that 200,000 unique users for each of its two recent pre-season games against Boreham Wood and Lazio.
In recent years, Arsenal has increased its coverage of pre-season games, matches and press conferences, expanding its video-support needs and challenges – particularly when delivering video with the right metadata to new platforms.
