Desh Gaurav Sekhri

Brands

Budweiser 0.0 launches fan activations in India coinciding with FIFA WC

Brands

HELL Energy unveils HELL ZERO with Renuka Singh Thakur as brand face

Leagues

Big Bash eyeing India debut only natural; huge market, says IPL chairman

Brands

JKC Sports invests in Sheru Classic; intent to expand brand internationally

Brands

Smriti, Jemimah front Hyundai’s Women’s T20 World Cup campaign

Esports

Esports Fndn opens applications for ’26 creator prgm; offers $2m in rewards

Brands

Rugby India renews ball, equipment partnership with Wintex

Governance

India vs Ireland T20Is under scrutiny in wake of Belfast unrest