Formula 1 Thursday announced a renewal and expansion of their partnership with Amazon Web Services, Inc. (AWS) that will see the dominant cloud platform become a Global Partner.
The partnership will begin a new phase of technological innovation and digital transformation of the sport.
Since 2018, F1 and AWS have innovated together through the use of AWS machine learning (ML), launching 20 data-driven F1 Insights on live TV that offer unique race strategy, car performance, and competitor insights to fans. The power and scale of AWS’s high performance computing (HPC) enabled complex two-car Computational Fluid Dynamics (CFD) aerodynamic simulations that contributed to the 2022 car design and more of the wheel-to-wheel action that fans love.
The renewed joint technical venture between AWS and F1 will explore new ways for fans to enjoy F1 through the power of machine learning, artificial intelligence and cloud technologies. Together, F1 and AWS technical experts will work to design solutions across the areas of motorsport, media and data architecture, future track designs, and delivery of regionalised media offerings, as well as exploring the fusion of gaming, live event, and live action experiences.
Sustainability is a key focus for F1 as it works towards being Net Zero Carbon by 2030. The partnership with AWS will continue to explore opportunities for sustainable solutions across the sport, building on previous work to reduce freight and personnel travel through remote production capabilities.
STEM talent is critical to F1 and AWS and an area that will see increased focus through the successful AWS Deep Racer and AWS Gameday programmes run in collaboration with F1. These programmes offer direct access to technology-related entertainment, competition, and education through F1-themed platforms, offering a unique way for fans to learn and develop machine learning and artificial intelligence skills.
CAA Sports helped facilitate the partnership renewal through its global representation of F1.
