Bata India has announced the appointment of Deepika Deepti as its head of marketing.
Deepti, who has over two decades of experience in marketing and business roles at leading footwear brands, joins Bata India from Metro Brands, where she held the position of senior VP of marketing.
She is known for bringing in the sneaker culture in India through her roles at adidas and CAMP SMA.
Commenting on the appointment, Gunjan Shah, MD and CEO, Bata India said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumisation, casualisation and building strong style credentials. I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”
Deepti noted, “Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey and can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market.”
