THE BANGLADESH CRICKET BOARD (BCB) has sold the media rights for international matches played in the country over the next two-and-a-half years to local digital marketing agency Ban Tech for a reported $ 19.07 million (BDT 1.615 billion).
The company won the bid after quoting an offer price just above the $19 million floor price set by the board last month.
The broadcast rights deal covers ten home series. It bears noting that BCB’s previous broadcast deal with Gazi TV was worth $ 20.02 million but covered a longer period as it was for six years.
BCB’s media committee chairman Jalal Yunus was quoted as having said that the board was satisfied with the agreement. “Ban Tech obtained our press rights for the next two years. We are happy (with Ban Tech) as they managed to bid close to our expectations.”
The rights agreement covers nine domestic series that will include 18 ODIs and 19 T20Is, along with seven Tests.
Earlier this year, Ban Tech had secured broadcast rights for the home series against the West Indies for a reported $ 2.12 million, which was said to be $ 620,000 above the floor price that BCB had set.
Additionally, as per local media reports, this is the first time BCB will be a producer for international game broadcasts in Bangladesh.
