BENGALURU: Indian Super League franchise Bengaluru FC has onboarded Sun King as the club’s official lighting partner.
This collaboration will see Sun King, which lays claim to being the world’s largest off-grid solar energy company, integrating the football team’s brand across its marketing collaterals and product packaging.
The single season partnership that runs up to July 2024 will see Sun King “illuminate” the experiences of Bengaluru FC fans with a 360-degree campaign launching soon.
The comprehensive campaign will not just limit itself to marketing collateral but also offers Bengaluru FC aficionados an opportunity to meet their favourite players, such as Sunil Chhetri, India’s all-time top goal scorer and world number three top goal scorer after Messi and Ronaldo at the international level. Select lucky Sun King customers will also get free tickets to witness the electric atmosphere of a live match in Sree Kanteerava Stadium, aptly dubbed the Fortress.
A Shared Commitment to Community and Environment
Unlike many clubs in India with a long heritage, Bengaluru FC was established only in July 2013. Yet, its swift rise as a powerhouse in Indian football is undeniable. Similarly, Sun King, founded in 2009, rapidly ascended as a significant player in the Indian electrical and solar sector. With their pioneering spirit and entrepreneurial flair, both brands naturally complement one another, states an official release.
Sun King delivers green electrical solutions, helping communities to enhance their surroundings with clean solar energy and energy-efficient fans, lights, and light bulbs, helping families and businesses make affordable, green, and smart choices.
Through its ‘For The Planet’ initiative, Bengaluru FC advocates for the adoption of renewable energy, given the mounting concerns of electricity shortages in various parts of India. Emphasising the immense potential of solar energy, the club underscores that solar panels can efficiently produce power even on overcast days, with long-term benefits including pollution reduction, energy independence, and significant return on investment. This commitment aligns seamlessly with Sun King’s dedication to advancing solar solutions, spotlighting two entities’ harmonious synergy, championing a cleaner, more sustainable future.
Surabhi Sharma, Marketing lead for Asia at Sun King, expressed, “Aligning with Bengaluru FC represents a significant milestone. This partnership mirrors our shared values and drive for excellence. We eagerly anticipate the luminous journey ahead.”
“Over the years, we’ve continuously strived to reduce the carbon footprint that Bengaluru FC leaves behind on the planet, and our association with Sun King is another step in that direction. We’re looking forward to collaborating with Sun King in a big way this year, and I’m eager to see all the possibilities this partnership holds,” said Darren Caldeira, Bengaluru FC’s director of Football.
