MUMBAI: Merchant payment network, BharatPe has announced the launch of its TV campaign starring ‘Team BharatPe’ with 11 cricket stars.
The TVC series has been directed by bollywood director, Puneet Malhotra, and communicates the message ‘Hum Hai Team BharatPe – Jo Desh Ke Har Dukandaar Ke Saath Hai Khade’.
Team BharatPe includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.
Conceptualised by Delhi-based creative and digital agency ArtE MediaTech, the campaign involves four TV advertisements designed to drive awareness around BharatPe’s range of financial products for small shop owners across India. The new campaign will feature across TV, print, radio, digital and will run throughout the cricket and festive season.
“Cricket is a great unifier and hence, for this year’s campaign, we decided to build our own team of cricket stars to reach out to merchants and showcase how our range of financial products can help scale their business,” Suhail Sameer, group president, BharatPe, said.
According to Subhasis Beura, head – brands and commerce, BharatPe, the company is hopeful that this campaign will not only help engage better with its existing merchants but also enable it to reach out to a wide range of prospective merchants across the country. “Our TV campaign is well-timed as the merchants are gearing up to shed the impact of COVID and make the most of the festive season. This is timed to catch the cricket fever and the restart of cricket for Team India,” he stated.
Cricket is an ‘unrivalled’ communication platform in reach, engagement, and therefore, impact, Abhishek Shah, AVP Marketing, BharatPe, said. “The objective of the new campaign is to build demand for our products and services and to humanize the brand. The campaign will serve as a quirky reminder to team up with BharatPe to grow your business,” Shah explained.
