The campaign brings expert analysis, interactive fan engagement and an entertainment experience under the theme ‘Teams Ka Tashan, Fans Ka Jashan’. BIG FM has roped in former cricketer and commentator Aakash Chopra to helm the campaign.
As part of the campaign, Chopra will break down key moments, analyze strategies and decode player performances, while sharing fascinating cricket trivia and behind-the-scenes tidbits. Enhancing the fan experience further, listeners can put their cricket knowledge to the test through on-air contests, winning exciting prizes as they engage in the action. The campaign extends beyond the airwaves with a robust digital and social media presence, featuring interactive content, exclusive videos and engaging discussions that keep the cricketing buzz alive.
Adding a fresh and entertaining twist, BIG FM introduces ‘Shordaar Fan’, a lively character infusing humour and energy into the campaign. With hilarious memes, live stadium updates and exclusive player interviews, Shordaar Fan will inject fun into the cricketing journey.
Talking about Zor Se Shor season 3, Sunil Kumaran, COO, BIG FM, stated: “At BIG FM, we have always believed in curating content that resonates with our audiences and with cricket, the passion runs deep. With each season, Zor Se Shor has emerged as the ultimate destination that brings cricket fans together in an engaging and immersive way. This year, Aakash Chopra brings his valuable game insights, sharp commentary and a fan-first approach, adding a new dimension to the campaign. With a strong multi-platform presence, we look forward to delivering an exciting season of cricket entertainment.”
Zor Se Shor season 3 is presented by Zuplay, co-powered by Canara Bank and Golidee Masale and LIC of India as insurance partner.
