BIRLA OPUS PAINTS has unveiled a high-impact campaign designed to deepen its connection with India’s cricket-loving audience.
Per an official release, the brand is leveraging the “scale and cultural resonance of the IPL to deliver engaging storytelling anchored in product performance and consumer relevance”.
The release further states: “Conceptualised as a multi-language film series, the campaign spans three films in four languages and brings together 10 prominent IPL cricketers, ensuring strong regional appeal and nationwide relevance. The films seamlessly integrate product features into familiar cricketing moments such as net practice, photoshoots, and team travel—highlighting innovations like a 16-year warranty for exterior emulsion paints, scratch-resistant wood finishes, and 99+ stain protection for interior surfaces.”
The campaign features a diverse lineup of cricketers including Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan, and Nehal Wadhera. Their natural camaraderie and unscripted interactions add authenticity, reinforcing the campaign’s core message of collective belief and trust.
At the heart of the narrative is a simple yet effective storytelling device—moments of scepticism around product claims followed by a unified affirmation of “Main Bhi…”. This recurring motif transforms individual endorsement into a collective validation, cutting across team loyalties and rivalries.
Sachin Kamble, chief creative officer, Leo South Asia, noted, “’Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With this campaign, Birla Opus Paints continues to strengthen its positioning as a new-age, innovation-led brand, aligning with the aspirations of modern India, the release further states.
The campaign will be amplified throughout the IPL 2026 season.
