BKB Bare Knuckle Boxing CEO David Tetreault confirmed the hiring of George Gallegos as chief business officer and head of legal, Tony Rodriguez as creative director, and the elevation of Adrian Man from UK social media lead to director of social media.
Gallegos previously served as in-house counsel for Golden Boy Promotions, the boxing promotion company founded by world champion Oscar De La Hoya. During his tenure, he managed legal rights, promotional and bout agreements, and major venue deals with arenas such as T-Mobile Arena, Madison Square Garden, and Fantasy Springs Resort and Casino. He also played a key role in sponsorship partnerships with Tecate and Hennessy, broadcasting agreements with HBO, ESPN, and DAZN, and licensing collaborations with brands including Facebook, Getty Images, Fanatics, and Funko Pop.
Rodriguez, a visual designer and creative director, has worked on high-profile projects with Netflix, HBO, Triller, Snapchat, and Ubisoft. From 2016 to 2022, he served as creative director at Golden Boy Promotions, developing brand campaigns alongside major distribution partners such as DAZN, Facebook, HBO, and ESPN.
Man, who has been instrumental in shaping BKB’s UK social media strategy, will now lead global content management as director of social media. With a background in journalism and production, Man will oversee the brand’s worldwide digital storytelling and audience engagement efforts.
These appointments coincide with the launch of BKB’s full-scale media and entertainment division, led by CMO Don Povia. The new division will produce premium fight documentaries, behind-the-scenes reality series, and implement a social-first content strategy, creating high-impact, original programming across digital platforms. In collaboration with VICE, Telemundo, and talkSPORT, BKB aims to deliver content that brings fans closer to the fighters and the sport.
Tetreault said, “Our primary goal is to become the undisputed leader in bare knuckle boxing. There isn’t a company out there that can compete with our in-ring product and our executive leadership experience, and as we move into 2026, we will solidify that in the eyes of combat sports fans through strategic growth, brand expansion, partnerships, and unmatched content creation. We have spent a decade laying the foundation to become a transformative force in the game. We have the largest roster, the largest library of fights and the largest distribution network in the industry. Starting now, we put our foot on the gas, and the additions of George and Tony, and the expanded role of Adrian, will help drive that.”
