PARIS: BKT is the newest Euroleague Basketball Premium Partner whose presence will be felt in the two club competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup.
The agreement between Euroleague Basketball and the Indian manufacturer of off-road tyres, will cover the next three years until the end of the 2022-23 season. The BKT brand will be visible from the first games of the 2020-21 season in both competitions.
The EuroLeague and the EuroCup become BKT’s first investments in basketball.
BKT brand will be visible through LED systems, Jumbotrons and onsite activations, as well as on television with TV graphics, headers and pre- and post-game interview backdrops. BKT will also be present on EuroLeague and EuroCup digital and social media.
With this partnership, BKT adds to its sponsorship portfolio having existing sponsorship deals with Australian T20 tournament the Big Bash League, La Liga, Italian football’s Serie B, and French Football’s Ligue 2. They also sponsored eight of the 12 teams in the Pro Kabaddi League last year and 6 teams in the Indian Premier League this year.
