AUDIO WEARABLES BRAND boAt has renewed its long-standing partnership with Royal Challengers Bengaluru (RCB) for the TATA IPL 2026, marking eight consecutive years of association and reinforcing its position as the franchise’s Official Audio Partner.
The collaboration continues under the campaign theme “Champions Choose Champions,” aligning with RCB’s status as defending IPL champions and boAt’s leadership in India’s audio wearables market. The renewal highlights one of the longest-running brand-franchise partnerships in the IPL ecosystem, built on a shared focus on youth engagement, music culture and cricket fandom.
RCB enter IPL 2026 as defending champions following their maiden title win in 2025, adding momentum and relevance to the campaign narrative.
For the 2026 season, boAt and RCB will roll out a series of fan-first initiatives designed to enhance engagement across both digital and physical touchpoints. The collaboration aims to merge cricket and music culture, targeting India’s youth demographic and digitally native audiences.
