MUMBAI: Bank of Baroda Friday announced the launch of the 2nd edition of Green Ride – Ek Pehal Swachh Hawa Ki Aur, an initiative with environment advocate and fitness enthusiast, Milind Soman.
Under this initiative, Milind will embark on an 8-day sustainable journey on a bicycle and an electric scooter, promoting eco-friendly transportation, a green lifestyle as well as the importance of health & fitness.
The 1400 kms Green Ride will be flagged off from Mumbai on 19th December and conclude in Mangaluru on 26th December. En route, Milind will visit Pune, Bengaluru and Mysuru as well. He will interact with Bank of Baroda’s employees, customers, and his fans in each city to spread the message of the importance of clean air, encouraging people to adopt sustainable & energy-efficient modes of transportation and making fitness a priority in one’s everyday life.
On this collaboration, Sanjiv Chadha, managing director & CEO, Bank of Baroda, said, “Bank of Baroda is proud to continue its association with Mr. Milind Soman for the Green Ride as we endeavour to raise awareness and rally all Indians together to take concerted action now.”
Milind said, “My message to people is simple – all the progress and advancement that we have achieved as a society is futile if we do not have pure air to breathe. If each one of us makes a change in our day-to-day lives – walk/ cycle short distances instead of drive, plant a sapling, reuse/recycle etc. – we will collectively be able to make a significant difference to our environment. My experience last year on the first Green Ride was overwhelming, with the enthusiasm and interest shown by people all through the journey still fresh in my memory. And I am eagerly looking forward to this year’s Ride as we spread the message of pursuing a healthy and more sustainable existence.”
