NEW DELHI: Bodycare Creations announced Sunday that the Indian women’s innerwear brand will be continuing as one of the official sponsors of the Punjab Kings franchise in the ongoing IPL 2022.
The association is a continuation of the deal signed at the start of the last season with the Punjab Kings and will be Bodycare’s third year in the IPL.
Speaking on the association, Sanjay Dawar, managing director, Bodycare Creations Ltd, said: “The association with a league such as IPL is always a boost for us. A successful partnership with Punjab Kings last season gave us the confidence to extend this deal for another season.”
Bodycare are entering their second year of association with the Punjab side and buoyed by great female viewership during the IPL, the brand had a very successful season as official partner. “IPL is the premium sporting event in the country with a very huge viewership and provides us with the perfect platform to connect with millions of young and vibrant sports enthusiasts. With this exciting association continuing, we are set and ready to bat along with the Kings, helping each other to garner the maximum visibility and viewership for both the brand,” Dawar explains.
Bodycare’s special campaign for the latest season will be centered around the theme of comfort and reliability.
Punjab Kings CEO Satish Menon said: “We are pleased to announce that Bodycare Creations will continue the partnership as the team’s official sponsor for IPL 2022 season. The partnership reaffirms our belief that interest levels will continue to rise. Their support is our strength as we aim to excel on the field.”
