MUMBAI: Bridgestone India, a subsidiary of one of the world’s leading tyre and rubber companies, has announced partnerships with new members of ‘Team Bridgestone’ under its global Olympic partnership.
The team comprises Olympians and ace athletes like Mary Kom (boxing), Sakshi Malik (freestyle wrestling), Lalita Babar (long-distance running), and Srikanth Kidambi (badminton).
The company also announced that this group will join Bridgestone India’s first Olympics brand ambassador PV Sindhu as a part of its global roster of more than 50 athletes on ‘Team Bridgestone’.
Speaking about the collaboration, Parag Satpute, managing director, Bridgestone India, said: “It is an extremely proud moment for Bridgestone India to join hands with a team of such talented individuals who have excelled in their respective fields with perseverance, hard work and integrity, values which resonate the ethos and beliefs of Bridgestone. These athletes will be a part of Team Bridgestone, of which PV Sindhu is also a member since August 2017. This union is aimed at making one realise their true potential and have the courage to ‘Chase Your Dream’.”
Bridgestone is focused on leveraging the goodwill of these ambassadors to connect with the masses while being a partner to their journey in Olympic Games. Bridgestone has planned an integrated approach involving customers, dealers and employees as the three pillars to scale up the union.
Bridgestone announced its worldwide Olympic Partnership in 2014, making a long-term commitment to the International Olympic Committee (IOC).
