LONDON: The National Basketball Association (NBA) and Norwegian announced Monday a partnership that sees Norway’s budget airline named presenting partner of the NBA London Game 2019.
The regular-season game will feature the Washington Wizards and the New York Knicks at The O2 Arena on 17 January next year.
In addition to being the presenting partner of the NBA London Game 2019, Norwegian will receive prominent brand exposure, including event logo inclusion, on-court and in-arena signage, along with creating bespoke content with NBA legends and hosting fan activations and promotions leading up to and during the game.
“We are excited to partner with an award-winning airline in Norwegian on our ninth regular-season game in the capital,” NBA EME VP – Global Partnerships, Vandana Balachandar said.
“Together, we are ready to take off, offering fans in the UK both the chance to enjoy an authentic NBA experience at the NBA London Game and opportunities to see NBA games in several of the major U.S. cities served by Norwegian.”
“The NBA brand is recognised across the globe and represents the pinnacle of sports entertainment,” Norwegian director of marketing Stine Borke said.
“We are very proud to be presenting partner of the NBA London Game 2019 and look forward to welcoming thousands of fans to the game taking place at The O2. Norwegian currently serves 12 U.S. destinations from the UK and this exciting partnership will increase our brand presence to a wide audience on both sides of the Atlantic.”
As part of the partnership, Norwegian will offer fans the chance to win tickets to the game as well as the opportunity to travel with them to experience a 2018-19 regular-season NBA game in the USA. Norwegian offers flights to several destinations in the country including Boston, Chicago, Denver, Los Angeles, Miami, New York, Orlando and San Francisco.
