HYDERABAD: Building materials maker HIL Ltd (formerly Hyderabad Industries Ltd) is all set to make its Indian Premier League (IPL) debut as a sponsor of Chennai Super Kings (CSK) from the forthcoming season of the cash-rich league.
The decision to associate with IPL comes in the backdrop of the asbestos maker adding new capacities to grow its pipes and fittings business and launching a non-asbestos roofing solution.
“We thought this would be the ideal proposal… excite our branding,” CEO and MD Dhirup Roy Choudhary told The Hindu.
The N Srinivasan controlled franchise is returning to the IPL fold after serving out a two-season suspension and has already secured the services of team stalwarts MS Dhoni, Suresh Raina and Ravindra Jadeja.
“We are there as a product, we want to now come up in developing the brand of HIL as a company,” Choudhary told the daily, adding the company has signed a two-year contract with CSK.
The IPL season, he said, syncs well with the peak demand period for roofing solutions and as new capacities, with an investment of Rs 1.3 billion, for UPVC and CPVC pipes and fittings in Surat and Faridabad come on stream.
Choudhary told the daily a series of commercials and events involving star players were being planned for dealers, retailers, plumbers and employees.
