NEW DELHI: The Indian subsidiary of GoDaddy, the company that empowers everyday entrepreneurs, Tuesday announced a renewed three-year deal with the Badminton World Federation (BWF) as a sponsor of its major badminton events such as the Sudirman Cup, World Championship and the Thomas and Uber Cup.
With this partnership, GoDaddy aims to continue raising awareness amongst sporting viewers, and among badminton enthusiasts, about the benefits of being online and creating an online presence for their business or ideas, to help their ventures grow.
BWF commercial director Owen Leed said: “We’re extremely excited to partner with GoDaddy again. India has been an active participant in BWF Events around the world. Between BWF’s reach globally and GoDaddy’s reach in cities across India, we’re very much looking forward to this collaboration.”
GoDaddy has been associated in other sports as well with respect to sporting events and celebrities. In cricket, it sponsored the 3-match T20I series against Sri Lanka in December 2017 and the 5-match Test match series against England in November-December 2016. It recently launched a 360-degree ad campaign with former Indian captain MS Dhoni.
The brand has also been a sponsor of the Tata Mumbai Marathon and the Procam Airtel Delhi Marathon over the past year.
“Badminton is the second most played sport in India. Some of the country’s leading Badminton players including Saina Nehwal, P.V. Sindhu, and Srikanth Kidambi, among others, come from Tier 2 and Tier 3 cities across the country, which is a hub of emerging talent pool and also the place where the next wave of digital growth lies. These inspiring personalities epitomise the dreams and ambition of almost every small town Indian who aspires to become successful. Partnering with BWF aligns well with our goal of helping people realize their dreams, by helping them take their ideas online with our easy-to-use and affordable tools and services,” GoDaddy India VP and MD Nikhil Arora added.
