LONDON: Premier League club Leeds United has signed up with chocolate brand Cadbury as the club’s Official Snacking Partner.
The partnership with Cadbury, announced Thursday, makes Leeds the seventh Premier League team to have joined the Mondelēz “club” this year. It is an even bigger deal for the side newly promoted to the Premier League as it is in really “august company”, what with the EPL’s “Top Six” – Manchester United, Liverpool, Manchester City Arsenal, Tottenham Hotspurs and Chelsea – all having signed up during the course of the year.
As with the other partnerships, Cadbury announced there will be a focus on supporting local businesses, community projects and charitable campaigns across the current 2020/21 campaign and seasons beyond.
In the coming weeks Cadbury will be offering lucky organisations the chance to have their own Centenary Square Stone, which will be installed in the next phase of Centenary Square.
The first fan-focused initiative of the partnership, will be the Cadbury’s Match and Win promotion, returning for its fourth and biggest ever year. Fans have the chance to win millions of club prizes, including hospitality experiences, match tickets and vouchers, as well as Cadbury prizes.
