CADILLAC FORMULA 1 TEAM has unveiled the livery of its first-ever Formula 1 car, marking a major milestone ahead of its entry into the championship in 2026 as the sport’s 11th team. The American outfit will race with a distinctive white-and-black colour scheme throughout its debut season.
The livery was revealed to a global audience via a national television advertising spot during Super Bowl LX at Levi’s Stadium in Santa Clara, California. As one of the most-watched sporting events in the world, the Super Bowl provided a high-profile platform for the team to introduce a bold new chapter in American involvement in Formula 1, ahead of its first Grand Prix appearance in Melbourne, Australia, scheduled for 6–8 March.
Soon after the advertisement aired, a replica of the inaugural Cadillac Formula 1 Team car was unveiled in dramatic fashion in Times Square, offering fans an up-close look at the new colour scheme.
The car features a striking dual-tone design, with one side finished in black and the other in white. A gradient effect, intended to convey a sense of speed even when the car is stationary, incorporates a repeating Cadillac chevron, a subtle reference to the marque’s heritage and the team’s co-ownership under General Motors, according to the media release.
Cadillac Formula 1 Team Holdings CEO Dan Towriss said, “This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,. Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport. Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”
