VANCOUVER: Wenn Digital Inc., the subsidiary of the Canadian-based blockchain platform, Global Blockchain Technologies Corp. announced on Friday that it will be protecting former two-time Formula 1 world champion and World Endurance Championship (WEC) driver from Spain, Fernando Alonso’s professional and personal images and videos.
Wenn Digital will have the services of the to-be-launched KODAKOne Platform, an image rights management and protection platform secured in the blockchain, for exclusive image registration, protection and license-monitoring solution for certain images and videos of Alonso which will also include currently archived items.
This partnership will enable Alonso’s vast fan base globally and media content producers to not only upload, register and protect their own photos and videos of their favorite F1 driver, but be rewarded for doing so in certain instances through a new platform.
“We live in a world driven by content distribution across different channels, especially during such large events as F1 and WEC,” Alonso said.
“I’m very excited to know that I have the ability to reward my fans and professional photographers for their creativity, and that the content they produce can be protected by a single platform.”
Shidan Gouran, president & CEO of Global Blockchain Technology Corp. said: “BLOC partners and strategically invests in companies who are committed to innovating and developing technology to improve and change industries. The announcement of KODAKOne becoming the exclusive image registration, protection and license-monitoring solution for all of Alonso’s images and videos reinforces our investment in KODAKOne, which should position itself as a dominate force in the digital image economy.”
“This solidifies our vision of the opportunity KODAKOne has in the global market. This is a real issue for high-profile public figures and their ability to control their own IP. ICOx Innovations goal is to create crypto economies that have a real impact for people, business or charitable organizations,” said Cameron Chell, chairman of ICOx Innovations.
