CARLSBERG INDIA and Liverpool FC marked a major milestone, celebrating both 20 years of the Miracle of 2005 and more than three decades of their partnership. The event welcomed Liverpool FC legends Robbie Fowler and David James to Mumbai, where they engaged with Indian supporters and reflected on the club’s iconic Champions League triumph.
To mark the occasion, Carlsberg India created an immersive fan experience that aimed to capture the spirit of Anfield. Guests enjoyed a special screening, an exclusive meet-and-greet with the legends, and surprise comedy performances that elevated the atmosphere. Liverpool chants, historic match moments and dedicated Carlsberg-themed zones turned the venue into a lively tribute to the Kop.
As part of its ongoing ‘Live the Miracle’ campaign, Carlsberg also unveiled the Carlsberg x Anfield Grand Experience. The initiative offers select winners a VIP visit to Anfield, complete with behind-the-scenes access, matchday moments and personalised memorabilia, providing fans with unparalleled access to the heart of Liverpool FC.
Carlsberg India vice president – marketing, Partha Jha, said, “The partnership between Carlsberg and Liverpool FC goes beyond sport, it represents shared values of passion, perseverance, and teamwork. As we celebrate 20 years of the Miracle of 2005, we’re reminded of the power of belief that unites football fans across the world. Hosting the Liverpool FC Legends is our way of thanking fans for their loyalty and keeping the spirit of Anfield alive in India.”
Fowler and James added, “Thank you to all the LFC fans in India. We always enjoy our trips to India but this time, with Carlsberg and LFC, it has been memorable – reliving memories of the famous night in 2005 and most importantly, meeting the great LFC fans in Mumbai.”
