Premier Boxing Champions coming to DAZN in new landmark agreement
Conor McGregor looking to launch his Proper 12 whiskey in India
PUMA India partners Salesforce to leverage commerce cloud
IPL13 43 games: Celebrity count at 65, up 48% over 2019
ISL 2020-21: East Bengal launch home, away and third kit
Twitter launches 7 emojis for Women’s T20 Challenge
WWE to partner SPN for big event in India next year
Mumbai City signs online sports news portal as principal partner
Rebuffed by sportswear majors, BCCI scores MPL as kit partner
FIDE new format for 2027 World Cups; prize money rises to $3.3 million
Ministry gives conditional recognition to Judo Federation of India’s interim body
JioHotstar partners with VDO.AI to bring real-time contextual advertising
Khosla family to acquire NFL’s Seattle Seahawks in record-breaking $9.6bln deal