MUMBAI: CEAT has announced the appointment of Lakshmi Narayanan B as the Chief Marketing Officer of the company.
Lakshmi Narayanan, who has a strong experience in sales and marketing spanning 18 years, will spearhead the marketing initiatives of the company across all markets.
In his last role, Narayanan was head – Marketing at Asian Paints.
Commenting on the appointment, Arnab Banerjee, chief operating officer at CEAT Tyres, said, “We are extremely happy to welcome Lakshminarayanan onboard as our CMO. He is a highly experienced professional with a strong track record of building brands. His experience in the consumer marketing space as well as deep insights into the consumer psyche will play a pivotal role in shaping our marketing strategy and reinforce our position as a provider of Safe and Smart Mobility.”
Narayanan added, “I am excited to lead and drive new frontiers with CEAT Tyres. I have seen the evolution of the brand over years in both key OE manufacturers as well as consumers. CEAT has built interesting communication & invested smartly in the world of sports and I am committed to playing a big role in building on the great foundation that the company has laid in the automotive space. I see an opportunity in building the brand through seamless and superlative experience for our consumers and partners.”
