The Coca‑Cola Company has promoted Arnab Roy to president of the Coca‑Cola Global Category, effective 1 September.
Roy will be based out of Atlanta and report to Manolo Arroyo, executive vice-president and Global chief marketing officer of Coca‑Cola, the company announced Wednesday.
Arroyo said: “Arnab comes to this new role with a strong track record in building teams and leading marketers across multiple geographies and cultures. He has driven results throughout his career, especially in his most recent role in India.”
In the new role, Roy succeeds Selman Careaga, who has taken the position of president of the company’s ASEAN & South Pacific operating unit.
Prior to his promotion, Roy has been serving as vice-president of Marketing for the India and Southwest Asia operating unit.
Roy joined the company in 2001 as a management trainee. Over the subsequent decade, Roy held multiple roles across sales, brand marketing, media and innovation in India. He led the launch of Minute Maid, the expansion of Maaza and the revival of the Coca‑Cola brand in the country.
