MUMBAI: Fantasy sports platform Dream11 Thursday announced the launch of FanCode, an ad-free multi-sport aggregator platform, offering a wide spectrum of content, commerce and community engagement.
The company claims the platform has already amassed over 10 million users. FanCode will be independently led by industry veterans Yannick Colaco and Prasana Krishnan, as chief business officer and chief strategy officer respectively.
In their previous avatars, Colaco was the vice-president and managing director of NBA India and Krishnan was executive vice president and business head (Sports) of Sony Pictures Network India.
FanCode is a result of the evolving pattern of sports consumption in India. Fan engagement with sports has extended significantly from being just information seekers to content creators, experience enthusiasts and much more. A fragmented market exists wherein a variety of content and commerce solutions are being offered by different platforms.
Commenting on the launch of FanCode, Harsh Jain, CEO and co-founder of Dream11, said: “It has been fascinating to witness the evolving landscape of Indian sports and the rapid rise of fan engagement. Our latest offering, FanCode, aims to be the single aggregator platform that will connect the evolved sports audience with relevant sports products and services. Under the capable leadership of Yannick and Prasana, we can expect to see FanCode changing the way an Indian sports fan consumes sports online.”
Talking about the business plans for FanCode, Colaco said: “India has over 300 million online sports fans, of which 60 million+ use fantasy sports as their primary tool for engagement with their favourite sport. A comprehensive multi-sports content platform that provides in-game analysis, fantasy sports research, live match scores etc. is the need of the hour. In all likelihood, the next wave of growth in sports consumption will mainly be driven by fantasy sports and sports content platforms. FanCode is a futuristic project with great potential.”
Commenting on the potential of the platform, Krishnan noted: “The increasing popularity of sports leagues and fantasy sports has led to a significant rise in the demand for personalised, ad-free, multi-sports content, commerce and experiences. FanCode will soon become the single destination of choice for the avid sports fans in India.”
