MUMBAI: The latest TAM Report has revealed that Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of TATA Indian Premier League (IPL).
According to the report, CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per match) in week 4, which represents a 20 percent growth.
JioCinema is streaming IPL for free on connected TV and mobile devices. This data is only for the English feed streaming of the IPL, showcasing high advertisers interest for accessing premium audiences via connected TVs.
On average, CTV had 88 ad spots per match in first four weeks. The number of sponsors during IPL’s digital streaming is 25, the highest ever for any sporting tournament.
As per a recent SCORE report, 73 percent are watching IPL on digital.
