NEW YORK: CONMEBOL has announced Gran Centenario Tequila, the #1 selling tequila in Mexico, as the first-ever official tequila partner for CONMEBOL Copa América, the oldest national team football tournament in the world.
Gran Centenario, founded by the first Tequila Master Distiller in history, already is the Official Tequila of the Mexican National Team and Leagues Cup, and the new Copa América partnership confirms Gran Centenario’s commitment to providing one-of-a-kind experiences for football fans. Whether it’s limited-edition bottles that honor the beloved sport or continuing to collaborate with Mexican football icons, Gran Centenario unites fans worldwide by giving them more ways to celebrate their shared love for football, a cultural tradition that embodies the same passion and craftsmanship that defines Gran Centenario’s tequila.
As the first-ever official tequila sponsor of Copa América, Gran Centenario will bring the spirit of the game to fans in engaging on-site activations, where fans can meet with best-in-class retired players as part of the brand’s “Legends” ambassadorship program. Throughout the tournament, fans can also expect all-new in-stadium displays and big fan giveaways.
“Both football and tequila are Mexican traditions, united in passion passed down from generation to generation,” said Lander Otegui, senior vice president of Marketing at Proximo Spirits. “This is one of the many reasons Gran Centenario Tequila is proud to come together with CONMEBOL Copa America, the oldest national team football tournament. We’re ready to bring our passion for tequila and Mexico to every match for all fans to enjoy.”
