NEW DELHI: Singapore based tech company Rario announced it will be launching what it claims is the world’s first and foremost cricket based digital collectibles platform on August 15th.
Founded by Indian founders Ankit Wadhwa and Sunny Bhanot, the fan-oriented platform will enable users to own a verifiable, genuine instance of art from the cricket world in an easy and seamless way. This could be in the shape of an image, video or audio. The technology is in its early days, but has seen adoption in the sports industry.
Former Team India pacer Zaheer Khan, Smriti Mandhana, Shefali Verma, Shakib Al Hassan, Faff du Plessis and Dwayne Bravo are some of the stars who have signed up with Rario as brand ambassadors.
The platform will not only issue digital collectibles, but also create multiple engagement avenues such as games and a marketplace for fans to trade their assets. Rario is already an officially licensed partner of Lanka Premier League and Caribbean Premier League and is in advanced stages of negotiation with multiple leagues and cricket boards.
Announcing the beta release of the new platform, Ankit Wadhwa, founder and CEO Rario said: “We conceptualised Rario with a singular mission to democratise cricket fandom across countries. We are living in a mobile-first world and all our interactions are primarily digital; we play, work, find love, talk, collaborate, buy, sell and help each other online, but fandom is still predominantly offline. Rario aims to change all that. We are here to make the digital collectible revolution accessible to every fan. With Rario, we let cricket enthusiasts unleash their passion and own their fandom in an easy, seamless, and hassle-free way.”
Ankit further added: “Digital collectibles are rapidly transforming the way users interact with digital content. While content continues to remain king, modern technology has allowed users to make the jump from content viewership to content ownership. Cricket fans in the country have never before had the opportunity to lay a singular claim to their favourite moments in the sport in a tangible format. Rario will enable fans to do exactly that.”
With an ever increasing cricket fandom, Rario has taken the plunge to offer these official collectibles for cricketing moments inviting cricket lovers. It is an inclusive platform allowing for young fans as well as professionals and entrepreneurs to experience a unique form of micro sporting assets and engage as a community.
