Cricket data and analytics provider CricViz has announced a multi-year agreement with India’s public service broadcaster Prasar Bharati, wherein it will lead the creation of “compelling content narratives, manage end-to-end production and show logistics, and curate a star-studded line-up of legendary Indian cricketers and guests across more than 100 episodes”.
The deal was formally announced at a special premiere of The Great Indian Cricket Show held in New Delhi on Monday.
The show, which will be broadcast across Prasar Bharati channels like Waves and Doordarshan Sports to an audience of over 240 million people, features celebrated ex-Indian national team cricketers such as Anil Kumble, Sanjay Manjrekar, Parthiv Patel, and Sanjay Bangar. It celebrates India’s cricketing heritage while also incorporating technology and data-led storytelling, as it aims to shape the future of sports broadcasting.
Following the opening of its Mumbai office and the creation of a specialist team of sports industry executives, this deal reflects CricViz’s rapid growth both geographically in India and new capabilities. In addition to its collaborations with global rightsholders, international cricket governing bodies, teams, and leagues, this partnership underscores CricViz’s strength in content production, driving broadcast audience growth and enhancing fan engagement.
CricViz managing director Michael Kivido stated: “This partnership with Prasar Bharati represents a unique opportunity to combine CricViz’s analytical expertise with Prasar Bharati’s unparalleled reach. The Great Indian Cricket Show will set new standards in cricket storytelling for audiences across India.”
Prasar Bharati CEO Gaurav Dwivedi added: “The Great Indian Cricket Show is an important step in Prasar Bharati’s continuing endeavour to bring high-quality, meaningful content to audiences across India. It seeks to honour the country’s cricketing legacy while engaging with the next generation of fans.”
Monday’s premiere marked the commencement of this flagship production, which will be aired on DD Sports every Saturday and Sunday at 8 PM IST, and will also be featured on Akashvani, Waves OTT App and Prasar Bharati digital platforms in the coming weeks.
