JOHANNESBURG: Cricket South Africa (CSA) Monday announced a new partnership with Indian dairy products market leader Amul as an official Asian partner to the Standard Bank Proteas.
Amul is the ninth largest dairy product producer in the world, and the largest food company in India with turnover of $7 billion. The megabrand, ranked 73rd globally, will feature on the back of the T20 shirt during the Proteas current tour of India.
Dr RS Sodhi, managing director of Amul, commented: “Amul is very proud to be associated as the Asian partner to the Standard Bank Proteas for the forthcoming T20 matches.”
“Amul shares our values,” said Kugandrie Govender, CSA chief commercial officer, “and we’re grateful for this opportunity of a unique partnership that will not only offer Amul a new and exciting platform, but also strengthen the relationship between the Proteas and our fans in the sub-continent.”
“CSA is excited about our new partnership with Amul,” said CSA chief executive Thabang Moroe. “The CSA-Amul partnership, which is facilitated by our international marketing partner, ITW, is going to be a powerful one.”
For ITW Consulting Pvt. Ltd (a Global Sports Commerce affiliate), the agreement comes close on the heels of the sports marketing company announcing that it was instrumental in consulting OPPO (OPPO Mobiles India Pvt Ltd) and BYJU’S (Think and Learn Private Limited) for the transfer of rights of the prestigious Indian Cricket Team Jersey sponsorship.
BYJU’S was recently unveiled as the new Team India sponsor by the BCCI. BYJU’S will hold the rights for the sponsorship till March 31st, 2022 beginning with the assignments for the South Africa home series that kicked off Sunday September 15th (tthe game was washed out).
