FOLLOWING THE LAUNCH of Formula 1’s ‘All To Drive For’ campaign featuring Damson Idris, the actor has officially joined the Formula 1 family as a global brand ambassador.
The announcement follows Idris’ appearance alongside Brad Pitt in F1 The Movie, which has grossed more than $630 million worldwide, making it the highest-grossing sports film of all time.
According to the media release, the partnership combines Idris’ cultural influence and storytelling appeal with F1’s global platform, aiming to create moments that resonate both on and off the track while strengthening the connection between mainstream entertainment and motorsport.
In the film, Idris portrayed Joshua Pearce, an emerging driver competing for a fictional team embedded within the F1 paddock. Shot during live Grands Prix with full cooperation from Formula 1, the production placed him alongside teams, drivers and race operations personnel. After undergoing extensive driver training for the role, Idris has since become an enthusiastic advocate for the sport.
As global brand ambassador, Idris will attend selected Grands Prix and support Formula 1 across content initiatives, partner activations and broader promotional campaigns.
F1 president and CEO Stefano Domenicali said, “I’m delighted to welcome Damson Idris officially to the Formula 1 family. Following his starring role in F1 The Movie, which made history at the box office and helped bring our sport to new audiences, he is joining us as an official Global Brand Ambassador. In Formula 1, we are all about authenticity and Damson is passionate about the sport and shares our vision to grow it, so it’s fantastic that we’ll continue to work with him. With his incredible platform and position in the entertainment and lifestyle space, together we will push the boundaries of how we reach fans.”
Idris added, “I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that. I had an enormous amount of respect for it before making the film, but getting closer to it gave me a real understanding of the innovation, the heart, and the intensity behind everything, and the elite level the drivers operate at. I’m genuinely excited to step into this role as a Global Ambassador. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.”
