NEW DELHI: JSW and GMR co-owned Delhi Capitals, which earlier announced that it had secured its highest ever sponsorship revenue owing to a record 25 partners, has pulled in Rs 650 million for the ongoing season, the IPL franchise’s interim CEO has confirmed.
In 2021, the Delhi-based franchise has on-boarded a record 25 partners, 9 more than the previous year. The team’s diverse profile of brands includes home-grown corporates such as JSW, GMR and JIO along with international MNCs including LG, Optimum Nutrition, Colgate and Nissin. The team, which is replete with promising young talents of Indian cricket, has also attracted many youth-centric brands such as Acko, Phone Pe, MX Taka Tak, and Wrogn Active. Most significantly, some of the team’s partners are new entrants who have chosen Delhi Capitals as their launch-pad into the IPL sponsorship world including Cornitos, Evolut and OctaFX.
The franchise has also secured valuable licensing associations across apparel, fanwear, credit cards and audio products, driving greater fan engagement and penetration to its pan India fanbase.
“This has been the best year ever for Delhi Capitals in terms of sponsorship revenues. We have touched Rs 65 crore on the back of the solid performance and resurgence of the team,” Delhi Capitals interim CEO Vinod Bisht told exchange4media.com.
Delhi Capitals 2021 Partners
Principal Sponsors – JSW, APL Apollo, Ebixcash, JIO
Associate Sponsors – Acko, Cornitos, GMR, Colgate, Evolut, Nissin, OctaFX, Dream 11, Phone Pe, Wrogn Active, MX Taka Tak
Partners – Western Digital, BKT, ON (OPTIMUM NUTRITION), LG OLED, Cipla Health’s Maxirich, Hunk Water, boAt, Kotak, Fancode, HT Media
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Delhi Capitals sponsorship revenue up 50% over 2020
