MUMBAI: Facebook India has confirmed that Dentsu Aegis Network (DAN)-owned Data Labs will be its official marketing partner (Ad-Tech) in the country. Through this partnership, Dentsu becomes the first global agency to receive an ‘Ad-Tech’ badging.
DAN Data Labs has been created by the Data Sciences Division of DAN. Within a single system, its digital marketers have designed a suite of sophisticated products that deliver deep audience insights, ability to activate across platforms and performance optimisation towards various goals which can be used by other digital marketers in the industry.
Facebook’s marketing partners are companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency with Facebook marketing and must demonstrate expertise and specialisation.
DAN South Asia chairman & CEO Ashish Bhasin stated: “Aligned with our global vision of being a 100% digitally led business, DAN Data Labs is just the kind of innovation that drives our growth towards that mission. Led by Gautam, the Data Sciences team has had a record of driving innovation in digital marketing by bringing to the forefront new technologies to transform the way we do business today not only in India but in several other countries around the globe.”
DAN South Asia chief data officer Gautam Mehra added: “We are proud to be recognised by Facebook as a Facebook Marketing Partner and being vetted for excellence in exactly the things needed to drive successful marketing campaigns. Receiving this validation is an added testament to the success DAN Data Labs has enjoyed in the 30+ markets where the platform has delivered efficiency at scale. It is indeed an honor to be the first global agency group to receive this badge and continue to achieve client satisfaction through innovation on a worldwide level. With this new partnership, we hope to continue to build new solutions on the backbone of machine learning and being exposed to even more product alphas from Facebook.”
