MUMBAI: On the eve of the launch of its 8th season, the Vivo Pro Kabaddi League has roped in Dhani App as its Strategic Timeout Partner.
The Strategic Timeout, which is 90 seconds in length, also fits in seamlessly with Dhani’s proposition of providing its flagship financial offering – OneFreedom Card – to customers under 2 minutes.
The strategic timeout is taken twice in a game – at the 10th and 15th minute of the second half of the game. Dhani has further strengthened its on-air association with Vivo PKL 8 through inventory buys on TV as well as Hotstar.
“Getting to be a part of a homegrown sport that brings the entire country together is truly exciting for us at Dhani. Since, a majority of our customers also stem from the heartland and other smaller pockets of India, we believe it is a great FIT for us. Also, it resonates fantastically with our product proposition of giving our customers a timeout from making full payments by splitting their transaction into 3 interest-free parts.” – Ankit Banga, CMO, Dhani, remarked.
Professional Management Group (PMG) and Madison Media Ace represented Dhani in signing off on the association.
