MUMBAI: Former India captain Mahendra Singh Dhoni and his wife Sakshi Singh Dhoni’s production company Dhoni Entertainment (DE) has entered into a joint venture with Indian brand licencing company Black White Orange Brands Pvt Ltd (BWO) for the production of an animated secret agent show, titled “Captain 7”.
The seven in the title refers to Dhoni’s jersey number.
Currently in pre-production, the makers are aiming at a 2022 launch for the show, according to Indian Express.
“The concept and story is great. It will bring to life my other passions along with cricket,” Dhoni, who retired from international cricket in 2020, said.
Sakshi Singh Dhoni, who is also the managing director of DE, promised that Captain 7 will be a show full of “adventure”. “When BWO came to us with the concept of an animation fiction show based on Mahi, we were on board,” she said.
The series will mark brand-consulting company BWO’s first foray into content.
Bhavik Vora, founder and CEO of BWO, said the team is happy to enter a new territory with Captain 7, which will take forward the legacy of the former India skipper.
“Sports is close to our hearts and we are huge Dhoni fans – the perfect formula to create Captain 7. This partnership with Dhoni Entertainment Pvt Ltd is truly a dream collaboration and we can’t wait for audiences to see the show,” Vora said. The vision of the partnership is to create a premium animation show, followed by a new season in the franchise every year. The content will be distributed across multiple platforms worldwide.
Previously, DE produced the docuseries “Roar of the Lion”, which was based on Dhoni’s IPL team Chennai Super Kings’ 2018 season, after their return from a two-year spot fixing ban.
