NEW DELHI: Fantasy sports platform Faboom has announced Indian YouTube star Bhuvan Bam as its brand ambassador.
Bhuvan, who is one of the earliest and biggest YouTube stars in India, will be the face of Faboom during this season of Indian Premier League. Through this association, he will create content and promote the brand’s format to his existing followers and a wider audience.
“Bhuvan Bam is hugely popular amongst youth across India, which is also the fantasy sports audience we hope to reach, making him the right fit for our brand. Since its inception in 2019, Faboom has already seen a rapid growth in its user base reaching eight lakhs (800,00) and with this partnership hope to grow the same exponentially. We have always admired Bhuvan Bam for doing things differently and disrupting the content space in a huge way. Similarly, Faboom is innovating in the fantasy sports industry by increasing the skill levels in the sport with its Rank and Boost fantasy formats and that is the spirit of our new IPL campaign with BB – No captain/Vice-captain, use all your 11 players and play the real fantasy on Faboom,” said Pratik Kumar, co-founder at Faboom, on the association.
Launched in 2019, Faboom runs two formats of fantasy sports – Rank Fantasy and Boost Fantasy – where one does not need to choose a captain or a vice-captain but rank or boost all 11 players to win.
Founded by IIT-IIM alums – Pratik Kumar, Rishab Mathur and Sudhir Kamath – who successfully disrupted the online poker space in India three years ago with the start-up – 9stacks. Now with Faboom, they aim to bring innovations in the fantasy industry with interesting formats and smart marketing.
